Exhibitors at Seawork Asia are looking to do more business by targeting the Chinese market. This opportunity comes with the challenge of protecting intellectual property (IP).
Building a successful business reputation using IP strategies is a large but necessary commitment to trading overseas. The challenge is the same for any exhibitor, or importer, in any country. Products are vulnerable to being copied anywhere and it would be a shame to miss out the opportunities that Seawork Asia may give you in terms of new business.
Make sure you register your trademark in China before someone else does it. Securing a Chinese patent means that the intellectual property of your product would be protected and unable to be copied. Protecting your intellectual property allows you to:
- Stop others using what you’ve created without your permission
- Charge others for the right to use what you’ve created
Somebody looking at your product wouldn’t be able to take enough information to replicate. They wouldn’t be able to understand all of the research and development that has gone into the product and therefore it would be substandard too.
Detailed information for UK exhibitors can be obtained from the Intellectual property office Information Centre, www.ipo.gov.uk
Book your stand now to ensure your business does not miss out on the many opportunites and advantages of exhibiting at Seawork Asia 2018 - the dedicated commercial marine and workboat exhibition and forum held in South East Asia.
Further useful links to protecting your Intellectual Property: